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Analytics
Analytics
This tab allows you to connect analytics collection using Google Tag Manager and Google Analytics 4. Analytics is used, among other things, on login and registration pages and after the user logs into the trading terminal:
| Parameter | Description |
|---|---|
| GTM Container ID | Google Tag Manager container ID used to collect and transmit analytics events. |
| GA4 Measurement ID | Google Analytics 4 data stream identifier to which analytics data is sent. |
| Consent Article | An article containing information about cookie usage and analytics collection. If an article is selected, a trading terminal user can open it from the Cookie Settings banner by clicking Details. |
The Download GTM Config button allows you to download a Google Tag Manager configuration generated based on the analytics events supported by the platform. The downloaded file must be imported into the corresponding Google Tag Manager container.
If the GTM Container ID is specified, analytics are initialized on the login and registration pages. Before analytics collection begins, the system checks the user's saved preferences.
If the user has not yet selected whether to allow analytics collection, they are shown the Cookie Settings banner.
- Accept - the user allows analytics collection. Google Tag Manager is then connected to the terminal and analytics events start being sent.
- Decline - analytics collection is disabled for the user.
The user's choice is saved in cookies at the domain level and is used both on the broker's website and in the trading terminal. Therefore, if the user has already allowed or blocked analytics collection on the website, the Cookie Settings banner will not be displayed again in the trading terminal.
Please note! If a user ID is available, it is also sent with the analytics data.